Impact of technology trends to reshape the future of retail industry

Posted on July 9, 2020

The retail industry is going through remarkable ups and downs, especially in connection with growing pandemic. Technical innovation has the power to lift business standards and enable retailers to see bright future ahead. There are technologies available for the sector to reshape the business operations, reach more customers, and ultimately increase overall sales.

The situation of COVID-19 brought great deal of difficulties for the retail sector, enabling businesses to choose temporary shutdown. Still, many retailers reinvented the business structure by starting their own eCommerce website or mobile app to continue sales.

You can also adopt the measure of eCommerce to bring transformation in business. Not just this, few other technology trends are available for retail industry to resume operations in any circumstances.

SynapseWebSolutions, as one of the top-notch IT company in the UK, offer result-oriented technologies for the retail sector. It helps to enhance overall structural performance fo your business, bring advancement, and futuristic approach.

Here, we describe few emerging technology trends for the retail sector that will enhance your business operations and increase sales.

A. Artificial Intelligence and Machine Learning

The current is the age of data-driven technologies like Artificial Intelligence and Machine Learning. Business data has become a crucial component to analyze behaviour of customers, what products they like, and how they like.

Earlier, retail industry partners rely on manual analysis of business data to perform a specific function of offering products. But the manual process has become an outdated affair.

The present condition demands fast and reliable means of technology to predict customers demands automatically.

Machine Learning technology infused with retail website or mobile app, helps to automatically analyze user’s preferences. This helps to provide filtered data as which products or services are most liked and when to offer.

On the other side, Chatbot of Artificial Intelligence technology relies on humanly inserted data to make decisions and provide suggestions. A Chatbot functionality helps to answer consumer’s queries and provide accurate responses in real-time.

B.Self-Checkout Retail Software

With a view to bringing advancement retail industry physical store, rely on self-checkout software features. This helps to let customers self scan the products at the billing counter and make online payment. It allows to reduce the staff effort and save time of consumers.

Especially at this point of maintaining social distance among people, self-checkout software is the future of the retail industry. Using the same, you will be able to smoothly run operations with less human contact and increase product sales.

C.Mobile Wallet Payments

Mobile wallet technology in retail industry is making headlines with each passing day. More and more retailers are adopting mobile app payment mode for all smartphone users.

It gives convenience to in-store customers to simply scan the code on the billing counter and make payment. This trend will help to improve overall customer experience on your part and allow flexible passage in shopping stores.

Conclusion

Provide a multichannel retail industry shopping pleasure to customers and continue running operations in all circumstances. Follow the latest retail sector technology trends and avail complete while having support from SynapseWebSolutions.

Contact us for any query at info@synapsewebsolutions.co.uk

Visit at: https://www.synapsewebsolutions.co.uk/retail.php

Save operational cost of retail business with eCommerce automation

Posted on June 22, 2020

Many retail companies have adopted the means of eCommerce automation to bring advancement in business.

This is being done to bring substantial growth in retail business and to save operational cost.

By automation means adopting the support of technically advanced eCommerce software, applications, or tools for existing business. Perform a majority of tasks automatically without putting any manual effort that saves time and money.

Why eCommerce business needs retail automation?

Managing an eCommerce platform is a cumbersome process that involves number of tasks.

It including managing sales, managing product inventory, and several other minor tasks. Small retail owners spend most of their time in managing day-to-day operations of eCommerce business. While large-scale retailers pay hefty amount of money to external resources for managing operational tasks.

In this manner, eCommerce automation saves both cost and operational efforts. Avail eCommerce software or applications developed by pioneer IT company in the UK, SynapseWebSolutions.

Manage number of eCommerce business tasks with automation process

 Improve business functioning of your existing eCommerce website with specialized tools and software. Create a robust technical application to manage minute tasks of the business that may consist of the following:

  • Management of inventory
  • Online orders of products
  • Content management
  • Customer service
  • Data security
  • Email marketing
  • Shopping cart management

Simply automate the entire fulfillment process of eCommerce website to better manage the same and increase sales of products.

Major benefits of enhancing existing retail business with eCommerce automation features

Maintain order fulfillment: Fully automated system for an eCommerce website reduces the time of order fulfillment process. Ecommerce software helps to automatically create a ticket, whenever an order is placed by customer. It then fasten up the order delivery that allows customers to receive the same in a shortest possible time. This whole process is automated using specialized software.

Automation of payment invoices: SynapseWebsolutions specialized in creating multiple online payment getaways for eCommerce websites. This helps to generate automatic invoices after the payment made by the customer and send the same to him. This process eliminates the manual process of separately emailing invoice to respective customers.

Minimize chances of abandoned cart: One of the benefits of eCommerce automation for online retail business is to reduce abandoned cart ratio. Whenever a customer leave the shopping cart without purchasing anything, the software automatically sends email notifications. This helps to remind customers about buying products to increase the conversion rate.

Product return and refunds: Set up an eCommerce system with an added functionality of choosing order return or refund. This calls for increasing value of your eCommerce brand offering such a convenient facility.

Manage product information: Another benefit and one fine way of scaling up the business is by updating relevant information of products. Using specialized CMS solutions help retail partner to add, edit, or publish content in a simple manner. No external resource is required to operate CMS systems, as they are extremely convenient to utilize.

Ecommerce automation is responsible for minimizing efforts, save cost, and scale up retail business to a maximum extent. Run your enterprise with limited resources but with automated software and applications developed by SynapseWebSolutions.

Contact us for any query at info@synapsewebsolutions.co.uk

Visit at: https://www.synapsewebsolutions.co.uk/retail.php

How to expand clothing & accessories stores with help of technology?

Posted on June 8, 2020

Are you involved in the retail industry business of clothing & accessories stores?

Then you might be facing trouble with the rise of online shopping websites offering a wide range of products.

Believe the fact that there is no such comparison between traditional clothing and eCommerce website. Digital sales of fashion apparel & accessories are always on high-rise giving tough competition to traditional retailers.

There is an estimated rise of profit of 78.8% for online fashion retailers that have experienced boosted sales every year.

If that is the case, then better to expand your existing business of fashion retail products into online portal.

Latest technologies for online transformation of clothing & accessories stores:

Broadly speaking, the following technology services have high impact on fashion retail sector to witness increased sales and profit:

Website development

Mobile application development

Customer relationship management (CRM)

The above three types of technology services are one of the reasons online retail industry is on boom these days.

A majority of traditional retailers have transformed their business into digital mode using technical support of SynapseWebSolutions. One of top-rated IT company in the UK, SynapseWebSolutions offer result-oriented solutions to expand retail business and experience higher revenue.

Look how retail industry technologies make a huge difference in your business

Develop a success-driven eCommerce website: An eCommerce website has many advantages for fashion retail industry. It helps to provide digital presence to business, reach more customers, open 24×7, save operational cost, etc. Above all, having an eCommerce portal is a trendy way of selling fashion products in different geographical regions.

Offer fashion products via mobile app: Starting an eCommerce business is incomplete without having a mobile app. Looking at the steady rise in number of smartphone users, it is mandatory to have an application. Create a user-friendly and robust app to offer personalised shopping experience to customers. Moreover, enlist your business among industry giants having their own mobile application.

Analyze customer’s buying behaviour with CRM solutions: CRM as customer relationship management software helps retailers to analyze the product buying pattern of customers. The software has a feature to combine all the customers data from website, mobile app, and social platforms. It then filters out the information to take strategic marketing decisions. The technology is helping online clothing & accessories stores to come up with best selling products and increase overall sales.

It is never too late for making a difference in your retail business. Make the best use of technology services for clothing & accessories business with complete support of SynapseWebSolutions.

Contact us for any query at info@synapsewebsolutions.co.uk

Visit at: https://www.synapsewebsolutions.co.uk/retail.php

Technology shape up future of furniture & home furnishing stores

Posted on May 28, 2020

Time has changed for the retail industry.

Today much preference is given to shop and sell online to meet the demands of customers wide across the globe.

It’s no longer a dilemma for retailers to expand their business by transforming to online store and sell products widely.

The same goes for furniture & home furnishing stores gradually turning into eCommerce websites. It is because online shoppers want to have the convenience of ordering their favored piece of furniture online.

The growing emergence of online furniture & home furnishing stores

Buying a piece of furniture for residential or commercial surroundings has always been a physical affair. Generally, people go into furniture shops or showrooms to have a look at incredible range of decorative furnishings. But looking at the rising demands of eCommerce websites and in the UK marketplace to maintain social distance. More & more furniture & home furnishing stores are turning online to reach a wide range of customers.

Most importantly, latest technology support by SynapseWebSolutions has given complete freedom to furniture retailers in UK to embrace digital presence. This implies traditional furniture & home furnishing stores turn their business online and witnessed a sales growth of 58.7%.

Latest technology services to further expand digital furniture & home furnishing stores

Content Management Software Support

eCommerce business of home furnishings is purely customer and content-based. A detailed description of furniture along with specifications, price, and other details let customers make an instant buying decision.

CMS solutions help you make right move to meet customers demands and offer a wide selection of products. This software helps retail owners to manage overall information on the website. It means, add, edit, delete or publish any form of content on your own.

Add detailed product description displaying all the features of products. You can also add video-based content to describe every single furniture in a detailed manner.

The resulting outcome would be great for your online furniture eCommerce website. It helps to engage customers, increase product sales, and enhance profit ratio.

Customer Relationship Management Solutions

The next best technology for running online furniture & home furnishing stores in profitable manner is by adopting CRM solutions.

Customer Relationship Management software is purely data-driven to collect buying details of customers, feedback, comments, and more. The software then helps to analyze the large pool of data to find buying pattern and behavior of customers. This allows you to strategize the marketing tactics and make better selling decisions.

The software offers both website and mobile app customized solutions to better analyze the customer preference. This further lead to having ample opportunities to see user’s insight and further develop online furniture selling platform accordingly.

Avail a custom build technology solutions for expanding online furniture & home furnishing stores to increase profit. Rely on SynapseWebSolutions to avail necessary technology support to stay competitive and achieve long-lasting success.

Contact us for any query at info@synapsewebsolutions.co.uk

Visit at: https://www.synapsewebsolutions.co.uk/retail.php